51 years ago, the Red River state's first battery factory - Mengzi Mengzi battery Laptop Battery factory was established in 1995, changed its name to 999 Battery Co., Ltd. (hereinafter referred to as 39 battery factory); 10 years ago, a preliminary stage only 15 employees enterprise development, production value of nearly a billion, more than 2,000 employees in Mengzi County pillar industries. 7 years ago, the economic benefits of the national industries have been Wenju second loss of the enterprise began to appear; Last year, the 999 cell mark of 27 million to Hangzhou, a salesman who cheapens the price of a battery factory. In November this year, once a brilliant 999 Battery Co., Ltd. formal entry into bankruptcy liquidation proceedings. From the factory to close down a full 51 years, a former battery factory 39 - died.
Oida memory scenes in the booming
December 5, sunny, in front of car to drive to the streets, stirring up a dust. 39 battery plant defense Laoxiao (a pseudonym) to defend the room sitting inside drinking tea, when bored to hand, looking through the table of old magazines. Basically, he need not worry about their own security work, because this time there will be no people to the battery factory.
Laoxiao not old, only because he felt had been done in the yard inside the 20 years, suddenly felt old.
Since November of this year, 39 battery panasonic CGA-DU21 battery factory entered bankruptcy liquidation proceedings, the original factory having more than 2,000 employees, leaving more than 40 staff, to do to defend the Lao Xiao is one of them. "In order to give the workers made cost of living, yard equipment inside basically sold out, and had not left anything." Lao Xiao said.
Oida this year, more than 50 years old, still living the single life. Be able to write articles, he left the yard in 2004, later, in Mengzi County Economic Development Zone of a Secretary of finding a job.
As Mengzi local educated youth, the end of 1978, Oida into 39 battery factory work, entered the shop at the time involved in battery production. He said the battery factory was April 20, 1958 established by the beginning of the plant is built, rented a 200 sq m of houses to do factory workers is only 15. Equipment is also very simple, there are three Wagang, panasonic VW-VBD210 battery a Otikpo table, a cup and a voltage meter. The first director of TAM Chi-sheng to bring everyone over 36 times trial, and finally made into four cells.
In 1964, the battery factory in Guangzhou to introduce the technology Wing-yue battery factory and some equipment to play horizontal playing electric batteries to replace the manual, mechanized production and gradually replace the manual, R20-type batteries fully closed officially come out this year, " 999 "brand opened officially registered trademark.
Due to various reasons, 39 battery plant development has been relatively slow until the last century, 80 years, the government's support, yard suddenly the fire, and an annual output of the battery to reach 33.04 million. In 1989, the factory covers an area of increase of more than 40,000 square meters, employees reached 1055 people, producing batteries 102.9067 million, the products are sold inside and outside the province, hundreds of counties, cities and export in Vietnam.
The most glorious time in 1995, the then renamed as the 999 Battery Co. battery factory, when workers have more than 2,000 people, more than 200 million batteries annually, with nearly billion in business output.
"In the 39 battery factory jobs, you are very busy every day." panasonic PV-BP17 battery When asked why he has never married, Oida said, when every day is busy, and basically had no time to Qupei his lover, breaking up is too normal.
The first technological transformation and enterprise restructuring
The last century, the early 90s, vigorous state-owned enterprise reform and sweeping river north and south, which also includes the reform of enterprise technology. Mengzi County when he was growing Yao Lee, said the then 39 battery plant is Mengzi's pillar industry, in 1992, the provincial leadership's support, battery factory to increase production capacity expansion of the technological change, the introduction of a batch of equipment from Shanghai . The total investment is 35.06 million yuan, annual production of 200 million batteries technical transformation project implementation, fully completed and commissioned in 1995. The then Governor He Zhiqiang who have battery factory inscription: "Development of high-tech, bold and open up domestic and international market."
Oida at that time have been assigned to participate in technical innovation. For that technological transformation, Oida, said the equipment was all imported China-made equipment, the production of the batteries is also a traditional paste-type zinc-manganese dry batteries, such batteries generally used in flashlights, is a large battery. This time, the results of technical innovation has also been named the State Economic and Trade Commission Award for outstanding technical innovation. First technological transformation, the 39 battery plant's annual output suddenly increased to 200 million, panasonic NV-DS30 battery though this industry is low value-added industries, and each cell's net profit is only a few cents, but the volume up, the benefit comes on Therefore, when the output value of nearly billion business.
Oida said that in this technological transformation before and after the 39 battery factory received many honors, 1992, 1993, 1994, for three consecutive years was voted as a hundred enterprises in Yunnan Province, in 1994, economic ranks second in the industry, star enterprise attracted national frontier Vietnam, Burma, Japan, Laos and other countries to visit friends, the products also sell well in domestic 16 provinces and cities, are exported to various countries in Southeast Asia and Africa. In 1997, the "999" brand battery has been selected as the first province of Yunnan, brand-name products, access to national import and export right. In 2000, export sales reached 39.4 million yuan.
For the first technical innovation, a former battery factory engineers packet 39 has its own strong views, packet-keung said the first technical transformation from a business point of view, because the output is indeed a substantial increase, so that businesses look very prosperous, but the From a panasonic CGR-D08 battery purely technical point of view, the first technological transformation was not successful. Because the first technical innovation is the use of traditional craft production of traditional batteries, science and technology content is very low.
Technological transformation was successful, but in the technical transformation of enterprises before and after restructuring have not been so lucky.
Mengzi County, former deputy head of MAO Cheng-wei said at the time of the restructuring program, state-owned assets, 51%, while the shares owned by employees of the factory 49%. When most employees are unwilling to shareholders, in order to be able to restructuring continues, the factory has taken from each person's wages were deducted money paid for shares of the approach, in disguise forced employees to buy shares. In his view, the 1995 restructuring due to the prevailing level of policy conditions and restrictions that significantly restructured with the transitional nature of panasonic CGR-D16S battery the left tail of the old system, strictly speaking, is an incomplete conversion.
The second technical innovation fatal
For the first time after the reform, corporate suddenly fire up, but with the development of the times, the original equipment behind the competitiveness of enterprises resulting from lack of highlights. The most intuitive is that with the popularity of pagers than 1, the battery 5, a small, 7 batteries surge in market demand.
Package-keung said the end of the century, pagers most popular, and 39 battery plant to produce only applies to No. 1 flashlight batteries, in order to seize the market, 39 rocket battery factory in cooperation with South Korea decided to introduce a set of South Korean production line. This is the 39 battery plant's second technical innovation. In 2002, a total investment of 37.95 million yuan, annual production of 45 million mercury-free alkaline battery technology projects in operation. "It is this time, technical innovation has accelerated the death of 39 battery factory." Package strong view.
"The first time a total investment of technical innovation nearly 4,000 million,panasonic SDR-H20 battery technological transformation of the money is borrowed, the technological transformation after the enterprise is profitable, but the first time technical transformation of the debt is not repaid, immediately proceeded to the second technical innovation in a short time the two technical transformation depleted 39 battery plant family belongings. "a worker who requested anonymity told this reporter, the second technological transformation started in 2002, but the project from start to final production , for a whole spent three years, three years is the golden age of trumpet battery sales, to put into operation in 2005 when the pager out of rivers and lakes, cell phones have been popular, trumpet sale of a sudden the battery into a bottleneck period. Year after commissioning of new technology projects sales of 10 million, only the project design capacity of 45 million a quarter, the average annual working hours in less than three months and spend huge amounts of money from South Korea to introduce the production line is idle, the staff jokingly its is "Sleeping Beauty."
Pale, self-help measures
39 battery factory in 2002 for the first time at a loss this year, the second technical innovation has just begun a sharp decline in the effectiveness of the entire plant, the production line the vacancy situation, all workers had to implement a rest rotation. Most of the workers can only work six months a year, the staff's basic salary can not be paid on time, panasonic VDR-M50 Battery only to work within a period of time to receive a number of attendance wages.
"We plant the burden too heavy, a total of more than 2000 staff numbers, except for temporary, full-time staff only 1,500 people, while the retirees, there are more than 600 people, the real work, only a few hundred people." When talking about yard just down situation, Oida said that in his opinion, this is one of the reasons closure yard.
In 2003, in order to save themselves, 39 battery factory has set up a real estate development company, and purchased a piece of land, but the development phase, funding became a problem, Left, under real estate company had to reluctantly part with, transfer of land to another property developers. Although the process of changing hands earned 300 million yuan, but this is a serious loss for the 39 battery plant, the same as in the drop in the bucket.
April 30, 2005, 39 battery factory completely stop production. In addition to all the workers to stay more than 40 people, the other all the laid-off. Some people moved to other plants, some into the government agencies, there is no technology or expertise to the living conditions of people worrying and can only receive a monthly 156 yuan living expenses. "The money is even lower than the minimal needs Mengzi." Oida said.
Late last year, 39 battery plant his own mark of 27 million sold a battery panasonic NV-GS10 Battery factory in Hangzhou, but the battery factory for the 39 people who, now 39 batteries, and they have no relationship.
The Rise and Fall
Established in 1958, rented 200 square meters factory houses do, employees 15 people, equipment: 3 Wagang, a Otikpo table, a cup and a voltage meter, 36 times trial made four batteries
1964, R20-type battery officially come out fully closed, "999" brand opened officially registered
1989 factory covers an area of 4 thousand square meters, employees 1055 people, producing batteries 102.9067 million, the products are sold at home and abroad
Economic sectors in 1994, ranks second in
In 1995, more than 2,000 employees and an annual output of more than 200 million batteries, with nearly billion in business output
1997 "999" brand battery has been selected as the first province of Yunnan, brand-name products, the right of access to national import Canon Camcorder battery and export
Export sales in 2000 reached 39.4 million yuan
A loss for the first time in 2002, the production line of the vacancy, workers are forced to undertake a rest rotation
April 30, 2005, the complete shutdown, more than 40 employees stay, the rest of laid-off
The end of 2008, 999 cells at 27 million mark to the salesman who cheapens the price of a battery factory, Hangzhou
In November 2009, formally entered bankruptcy liquidation proceedings
■ Follow-up
"39" collapse in the end what causes it? This problem, each person's opinion.
What causes a "39" closure
Marketing mistakes trademark does not protect the
39 battery factory in the marketing department Canon Camcorder battery for many years Mr. Chang said the company in marketing there are a lot of mistakes. For example, he said, 1, 2 batteries this should be targeted at the rural market, 5, 7, the battery should be targeted in this town, 39 battery factory has not targeted their marketing policy. Preferential policies for the various regions are not the same, the wholesale price and dealer profits are not the same, resulting in the phenomenon of Chuanhuo more serious once the market situation is very chaotic.
This one in particular, export, 39 battery factory's products in addition to domestic sales, it also exported to Southeast Asia, while exports were once the company's biggest profit source, the most important is the Laos, the largest export when the battery more than 7000 million . However, in August 2004, 39 Battery trademark in Laos have been maliciously registered by, and apply for Laos's domestic intellectual property protection for the record. After the trademark is registered by the Lao government below, to prohibit sales of 39 batteries in Laos, since trademark does not protect well, 39 battery factory that has 20 years to lose the Lao market.
Technological transformation led to a short interval of the two higher operating costs
Oida considered to be the failure of technical innovation, in their view, because of the two technological transformation interval is too short, too much capital investment in technological reform, and the two technological transformation is not considered a real success, the benefits of technical innovation can not compete technological transformation is proportional to the input, canon BP-511 battery resulting in higher costs of business operations and ultimately lead to failure.
The second year technology projects can not put into use
MAO Cheng-Wei believes that state-owned enterprises system eventually led to the death of 39 battery factory. In their view, 39 Battery Factory is a state-run old plant, the largest proportion of state-owned capital, the first conversion did not change completely, left a number of problems, to the development of enterprises brought some hidden dangers. In the second technical innovation, if not too much red tape, if we can not put into operation during the year, then the 39 battery factory to catch up with the sales of the golden era, perhaps this company would not have come to such an extent .
In fact, the clearest reason for the collapse of the current 999 Battery Co., Ltd., Li Zhizhong, the reporter rang his phone, but he refused the interview.
This year in November, 39 battery factory has entered bankruptcy liquidation proceedings, Mengzi County People's Court accepted the 39 battery factory has been placed on file the application for liquidation bankruptcy. In fact, the most prosperous time of 39 battery factory, domestic well Deer, South-fu, Duracell batteries and many other brands compete with each other. Now, 39 bankruptcy, and Duracell have lost sight of Deer are rarely able to see. Only the strongest Nanfu become peers. It is understood that Nanfu battery canon BP-512 battery plant is established, the registered capital of only 2 million yuan.
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